The Ancient Jewish nation prayed for deliverance to a promised land of milk and honey. Later, Christian Clerics held out the promise of eternal salvation in the heavenly kingdom. In Post Modernity, the idea of a future technological utopia has served as the guiding light of industrial society. For more than a century utopian dreamers and men and women of science and letters have looked for a future world where machines would replace human labour, creating a near workerless society of abundance and leisure.

The Internet allows futures to be forged on the basis of new business ethics, international friendship, cooperation and goodwill.