PORTAL PARENTING KEVINRBECK MOSAIC PORTAL

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Extract: Australian advertisers accused of “corporate paedophilia’ (AFP), 10 October 2006, SYDNEY

"Advertising that exploits children’s sexuality for commercial gain is on the rise in Australia as big retailers lend an air of respectability to “corporate paedophiles,” researchers said on Tuesday. An increasing number of businesses found it acceptable to eroticise young models for profit, increasing children’s risk from sexual predators and robbing them of their childhood, the Australia Institute think tank said. Institute director Clive Hamilton said it was particularly worrying that the phenomenon had entered the mainstream and condemned major retail chains for jumping on the bandwagon. “When family department stores show no conscience on these issues, or are inured to the effects of their behaviour, the situation is very unhealthy,” he said. In a report the independent public policy research centre said children as young as three were being made to pose in sexually suggestive positions."

An extract from one of thew orld's media organisation reporting on a publication by the Australia Institute titled : Corporate Paedophilia, Sexualisation of children in Australia, Emma Rush Andrea La Nauze, Discussion Paper Number 90 October 2006, ISSN 1322-5421.

Advertising to children: Is it ethical? Some psychologists cry foul as peers help advertisers target young consumers. BY REBECCA A. CLAY

Ever since he first started practicing, Berkeley, Calif., psychologist Allen D. Kanner, PhD, has been asking his younger clients what they wanted to do when they grew up. The answer used to be "nurse," "astronaut" or some other occupation with intrinsic appeal. Today the answer is more likely to be "make money." For Kanner, one explanation for that shift can be found in advertising. "Advertising is a massive, multi-million dollar project that's having an enormous impact on child development," says Kanner, who is also an associate faculty member at a clinical psychology training program called the Wright Institute. "

Are corporations consuming our kids?

In Australia, federal, state and territory governments have refused to legislate minimum standards and curb advertising to children. The reason is that the grocery industry, manufacturers and the media (who reeive the money from advertising) are rich and politically powerful. The federal Minister for Health, Tony Abott, and others in parliaments argue that parents should educate their children and be responsible in allowing in what they buy, what they eat, what they see and what they hear. Rather than be cynical about the conflict of interest relationships from a political persoective I might content that Australia's political leaders have not studied the psychology of advertising and the art of manipulation in detail. (Kevin R Beck, owner of the Mosaic Portal on the web).

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